{"id":75,"date":"2026-05-04T22:01:54","date_gmt":"2026-05-04T20:01:54","guid":{"rendered":"https:\/\/andycharlie.com\/?page_id=75"},"modified":"2026-05-13T12:07:55","modified_gmt":"2026-05-13T10:07:55","slug":"andycharlie-v2-production","status":"publish","type":"page","link":"https:\/\/andycharlie.com\/index.php\/andycharlie-v2-production\/","title":{"rendered":"Andycharlie \u2014 V2 Production"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” module_id=”ac-hero” _builder_version=”4.27.6″ background_enable_color=”off” background_image=”http:\/\/andycharlie.com\/wp-content\/uploads\/2026\/05\/SandraCartier.png” custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”][et_pb_fullwidth_header title=”Positionnement et image de marque” subhead=”Conseil \u00b7 Paris \u00b7 Abidjan \u00b7 Dakar” header_fullscreen=”on” header_scroll_down=”on” background_overlay_color=”rgba(26,26,26,0.55)” content_orientation=”bottom” _builder_version=”4.27.6″ title_font=”Cormorant Garamond||||||||” title_text_color=”#B5282F” title_font_size=”80px” title_line_height=”1.05em” content_font=”Montserrat||||||||” content_text_color=”rgba(255,255,255,0.6)” content_font_size=”18px” subhead_font=”Montserrat||||||||” subhead_text_color=”rgba(255,255,255,0.5)” subhead_font_size=”17px” subhead_letter_spacing=”4px” background_enable_color=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Andycharlie accompagne les marques de mode, bijoux et parfums vers leur juste place.<\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ background_color=”#E02B20″ custom_padding=”18px|0px|18px|0px” border_width_top=”1px” border_width_bottom=”1px” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ width=”100%” max_width=”100%” custom_padding=”0px|0px|0px|0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||||||” text_text_color=”#FFFFFF” text_font_size=”15px” text_letter_spacing=”3px” custom_css_main_element=”overflow:hidden;white-space:nowrap;” global_colors_info=”{}”]<\/p>\n

Conseil en structuration de marques \u00a0\u25c6\u00a0 Mode \u00b7 Bijoux \u00b7 Parfums \u00a0\u25c6\u00a0 Direction artistique \u00a0\u25c6\u00a0 Paris \u00b7 Abidjan \u00b7 Dakar \u00b7 Lom\u00e9 \u00a0\u25c6\u00a0 Strat\u00e9gie de croissance \u00a0\u25c6\u00a0 Identit\u00e9 & positionnement \u00a0\u25c6\u00a0 Conseil en structuration de marques \u00a0\u25c6\u00a0 Mode \u00b7 Bijoux \u00b7 Parfums \u00a0\u25c6<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”ac-services” _builder_version=”4.27.6″ background_color=”#fffcfc” min_height=”1322.5px” custom_padding=”32px|0px|140px|0px||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23″ width=”100%” max_width=”100%” custom_padding=”0px|10%|60px|10%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Services<\/p>\n

Un accompagnement
sur-mesure<\/em>.<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23″ custom_padding=”60px|0px|0px|40px” global_colors_info=”{}”][et_pb_image src=”http:\/\/andycharlie.com\/wp-content\/uploads\/2026\/05\/LOGO-signature-vecto-JAUNE.png” title_text=”LOGO-signature-vecto-JAUNE” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ width=”100%” max_width=”100%” custom_padding=”0px|10%|0px|10%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ global_colors_info=”{}”]<\/p>\n

\n
\n
I<\/div>\n
\n

Strat\u00e9gie de marque<\/em><\/strong><\/h3>\n

Positionnement, plateforme narrative, architecture de gamme.<\/p>\n<\/div>\n

\u2192<\/div>\n<\/div>\n
\n
II<\/div>\n
\n

Structuration op\u00e9rationnelle<\/em><\/strong><\/h3>\n

Pilotage, \u00e9quipes, processus et gouvernance.<\/p>\n<\/div>\n

\u2192<\/div>\n<\/div>\n
\n
III<\/div>\n
\n

Direction artistique<\/em><\/strong><\/h3>\n

Identit\u00e9 visuelle, univers \u00e9ditorial, supervision cr\u00e9ative.<\/p>\n<\/div>\n

\u2192<\/div>\n<\/div>\n
\n
IV<\/div>\n
\n

\u00c9v\u00e9nement & activation<\/em><\/strong><\/h3>\n

Exp\u00e9riences immersives pour maisons cr\u00e9atives.<\/p>\n<\/div>\n

\u2192<\/div>\n<\/div>\n
\n
V<\/div>\n
\n

Conseil en droit des affaires<\/em><\/strong><\/h3>\n

Droit de la mode, contrats cr\u00e9atifs, propri\u00e9t\u00e9 intellectuelle.<\/p>\n<\/div>\n

\u2192<\/div>\n<\/div>\n
\n
VI<\/div>\n
\n

Retail de luxe<\/em><\/strong><\/h3>\n

Strat\u00e9gie de distribution, retail premium, d\u00e9veloppement r\u00e9seau.<\/p>\n<\/div>\n

\u2192<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/andycharlie.com\/wp-content\/uploads\/2026\/05\/sabine-villiard-sandra-koua_W5A1346.jpg” title_text=”sabine-villiard-sandra-koua_W5A1346″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”ac-parcours” _builder_version=”4.23″ background_color=”#FAFAF7″ custom_padding=”140px|0px|32px|0px||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”-108px|auto|40px|auto|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Ann\u00e9es . Mode & Luxe” number=”15″ percent_sign=”off” _builder_version=”4.27.6″ _module_preset=”default” title_text_color=”#6B6B6B” number_font=”Cormorant Garamond||||||||” number_text_color=”#E8C97A” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Continents” number=”03″ percent_sign=”off” _builder_version=”4.27.6″ _module_preset=”default” title_text_color=”#6B6B6B” number_font=”Cormorant Garamond||||||||” number_text_color=”#E8C97A” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Maisons accompagn\u00e9es” number=”24″ percent_sign=”off” _builder_version=”4.27.6″ _module_preset=”default” number_font=”Cormorant Garamond||||||||” number_text_color=”#E8C97A” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ title_text_color=”#6B6B6B”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23″ width=”100%” max_width=”100%” custom_padding=”0px|10.2%|0px|10%||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23″ global_colors_info=”{}”][et_pb_image src=”http:\/\/andycharlie.com\/wp-content\/uploads\/2026\/05\/34-2-scaled.jpg” alt=”Sandra Koua \u00b7 Fondatrice” title_text=”3:4 2″ force_fullwidth=”on” _builder_version=”4.27.6″ border_width_all=”1px” border_color_all=”rgba(201,168,76,0.3)” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”http:\/\/andycharlie.com\/wp-content\/uploads\/2026\/05\/LOGO-signature-vecto-JAUNE.png” title_text=”LOGO-signature-vecto-JAUNE” _builder_version=”4.27.6″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”263px|-176px” transform_translate_tablet=”263px|-176px” transform_translate_phone=”263px|-176px” transform_translate_last_edited=”on|desktop” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” z_index=”500″ transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23″ custom_padding=”40px|0px|0px|60px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ min_height=”369px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

\u2014 Chapitre I<\/p>\n

Parcours<\/p>\n

Sandra
Koua<\/em><\/strong><\/h2>\n

Mode, droit des affaires et univers du luxe. Andycharlie<\/strong> est n\u00e9e d’une conviction : la cr\u00e9ativit\u00e9 a besoin de structure pour durer.<\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/andycharlie.com\/wp-content\/uploads\/2026\/05\/JSM5770-scaled.jpg” title_text=”_JSM5770″ _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”ac-experiences” _builder_version=”4.27.6″ background_color=”#1A1A1A” background_blend=”color-burn” custom_padding=”140px|0px|140px|0px” hover_enabled=”0″ global_colors_info=”{}” title_text=”LOGO-signature-vecto-NOIR” background_enable_image=”off” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23″ width=”100%” max_width=”100%” custom_padding=”0px|10%|0px|10%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ global_colors_info=”{}”]<\/p>\n

\u2014 Chapitre IV<\/p>\n

Exp\u00e9riences<\/p>\n

L’\u00e9v\u00e9nement
comme art vivant.<\/em><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23″ custom_padding=”60px|0px|0px|60px” global_colors_info=”{}”][et_pb_text _builder_version=”4.23″ global_colors_info=”{}”]<\/p>\n

Conception et production d’exp\u00e9riences immersives qui r\u00e9v\u00e8lent l’essence de chaque maison.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#ac-perspectives” button_text=”R\u00e9server un appel \u2192” button_alignment=”left” _builder_version=”4.23″ custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”transparent” button_border_width=”1px” button_border_color=”rgba(255,255,255,0.35)” button_border_radius=”0px” button_letter_spacing=”3px” button_font=”Montserrat|500|||||||” custom_padding=”16px|32px|16px|32px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”ac-perspectives” _builder_version=”4.23″ background_color=”#FAFAF7″ custom_padding=”140px|0px|140px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23″ width=”100%” max_width=”100%” custom_padding=”0px|10%|0px|10%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23″ global_colors_info=”{}”][et_pb_text _builder_version=”4.23″ global_colors_info=”{}”]<\/p>\n

\u2014 Chapitre V<\/p>\n

Perspectives<\/p>\n

Trouver sa place
par le partage<\/em>.<\/h2>\n

“Le luxe ne crie pas. Il s’installe dans la dur\u00e9e, par la pr\u00e9cision du geste et la coh\u00e9rence du propos.”<\/p><\/blockquote>\n

Sandra Koua \u00b7 Fondatrice<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23″ custom_padding=”0px|0px|0px|60px” global_colors_info=”{}”][et_pb_contact_form captcha=”off” title=”Demande de collaboration” success_message=”Envoy\u00e9 \u00b7 Merci. R\u00e9ponse personnelle sous 48 heures.” submit_button_text=”Envoyer \u2192” _builder_version=”4.23″ custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#C0392B” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”3px” button_font=”Montserrat|500|||||||” form_background_color=”transparent” global_colors_info=”{}”][et_pb_contact_field field_title=”Nom & pr\u00e9nom” _builder_version=”4.23″ global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_title=”Adresse email” field_type=”email” _builder_version=”4.23″ global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_title=”Maison \/ soci\u00e9t\u00e9” required_mark=”off” _builder_version=”4.23″ global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_title=”Sujet” required_mark=”off” _builder_version=”4.23″ global_colors_info=”{}”][\/et_pb_contact_field][et_pb_contact_field field_title=”Votre projet en quelques mots” field_type=”text” required_mark=”off” _builder_version=”4.23″ global_colors_info=”{}”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”ac-livre” _builder_version=”4.27.6″ background_color=”#0D0D0D” custom_padding=”120px|8%|120px|8%|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.27.6″ max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ global_colors_info=”{}”]<\/p>\n

\n
\n
\n
<\/div>\n
\n
\n

\"Andycharlie\"<\/p>\n

<\/div>\n<\/div>\n
\n
Sandra Koua<\/div>\n
Une histoire<\/div>\n
\u00e0 venir<\/div>\n
<\/div>\n<\/div>\n
\u2014 \u00e0 para\u00eetre 2026 \u2014<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ custom_padding=”0px|0px|0px|48px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ global_colors_info=”{}”]<\/p>\n

\u2014 Chapitre VI \u00b7 En cours d’\u00e9criture<\/p>\n

Une histoire
\u00e0 venir.<\/em><\/h2>\n
<\/div>\n

Ce livre n’est pas encore l\u00e0.
Mais il s’\u00e9crit.<\/p>\n

Un ouvrage au croisement du droit des affaires et de la cr\u00e9ation de luxe. \u00c0 para\u00eetre en 2026.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/le-livre\/” button_text=”D\u00e9couvrir le livre \u2192” button_alignment=”left” _builder_version=”4.27.6″ custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#B5282F” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”3px” button_font=”Montserrat|500|||||||” custom_padding=”14px|28px|14px|28px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”ac-footer” _builder_version=”4.23″ background_color=”#111111″ custom_padding=”80px|0px|40px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_5,1_5,1_5,1_5″ _builder_version=”4.23″ width=”100%” max_width=”100%” custom_padding=”0px|10%|60px|10%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23″ global_colors_info=”{}”][et_pb_image src=”http:\/\/andycharlie.com\/wp-content\/uploads\/2026\/05\/LOGO-signature-vecto-JAUNE.png” title_text=”LOGO-signature-vecto-JAUNE” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23″ global_colors_info=”{}”]<\/p>\n

Conseil en structuration et pilotage pour marques de mode, bijoux et parfums.<\/p>\n

Paris \u00b7 Monde.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.23″ global_colors_info=”{}”][et_pb_text _builder_version=”4.23″ global_colors_info=”{}”]<\/p>\n

Maison<\/h6>\n